Copies of the report can be downloaded by clicking here.
What We’ve Found Out
• 75% of those surveyed prefer to watch a film in the Screen Machine. Only 14% said they preferred to watch a film at home.
“I think Screen Machine is excellent - an innovative, 'outside the box' idea which really works. ...I think it's really important to support the service.”
• The Screen Machine is mainly considered a family event, with 42% of respondents usually watching films with their families and 26% with their partner.
• When asked why people like seeing films at the Screen Machine, 17% of people stated that the venue’s location was an important factor, with 15% stating the venue itself was an attraction. The range of films shown and the staff also contribute to why people enjoy seeing films at the Screen Machine with 13% each.
“It's like the Tardis-- Amazing.”
• 48% of the Screen Machine’s audience travels less then 3 miles to see a film in their area. With only 5% having to travel more then 20 miles.
• 44% of the respondents have seen between 6 and 10 films in cinemas, including the Screen Machine, this year. The UK average for 2008 was 2.7 visits per year (2009 Film Council Statistical Yearbook).
• 53% believe that 3D will improve the cinema experience, with 63% saying they would be prepared to pay between £1 and £1.50 more for a 3D screening.
• Over three quarters of the Screen Machine’s audience believe the range of films shown recently has been either ‘Excellent’ or ‘Good’. But many would appreciate more adult friendly films; some feeling there has been an emphasis on ’Children’s’ films.
“A little too much emphasis on films for the younger generations. Would like to see the return of classic "big" films as well as latest releases.”
• 71% of the Screen Machine’s audience prefer to buy their tickets online, but some would still like the option of buying tickets over the phone.
• Over half of all respondents thought that the online booking process was excellent, although some flagged up technical problems and disagree with the booking fees applied to tickets.
“With popular films, getting tickets can be difficult - early booking is essential but not always possible.”
• Only 2% of those surveyed thought the Screen Machine was more expensive then visiting another cinema, often commenting that it was the money and time saved on travel which helped make a visit to the Screen Machine great value for money.
“The Screen
Machine provides an excellent service to the remote Scottish Islands and it is
run by a very friendly and helpful member of staff. Long may this fantastic
facility continue to provide such a worthwhile service.”
Who Took Part
• 826 people.
• 73% Female; 27% Male.
• 42% between 35 and 49 years old
• 38% between 50
and 64 years old
• 13% over 65
years old.
• 7% under 34
years
Popular Genres of Film
• Comedy (15%)
• Action/
Adventure (14%)
• Suspense/ Drama
(13%)
• Romantic Comedy
(12%)
• Scottish
Productions (8%)
26% of those who stated ‘Other’ enjoy World Cinema or Foreign Film.
The Most Recently Seen Films
Of the 114 different films stated by the respondents the most popular
titles included:
• Harry Potter
and the Half Blood Prince (17%)
• Time Travellers
Wife (8%)
• Mamma Mia (7%)
• UP (7%)
• G-Force (6%)
4 of the top 5 films were screened at the Screen Machine.